New Zealand's expert on
customer loyalty

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New Zealand's richest
consumer data set

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Win the loyalty of your customers
Loyalty NZ has been helping Kiwi businesses build lasting relationships with their valued customers for over 20 years.

Across our Flybuys and Lab360 brands, Loyalty NZ brings together the country’s favourite loyalty programme with end-to-end data analytics, consulting and insights under one roof.

We have the data. We have the skills. And we want to share them with you.
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Latest News
9th May 2022

Loyalty that Rewards the Customer and Your Business

Credit to: restaurantandcafe. co. nz

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11th February 2022

Onwards and upwards – over 25 years of Flybuys

It’s now more than 25 years since Flybuys first burst onto the New Zealand scene. We look at what how NZ’s favourite loyalty programme continues to be so successful.   

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6th December 2021

RFPs are not the answer: Loyalty NZ overcomes data bottlenecks with AWS

As published in NZ Reseller news, 1 December 2021

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3rd December 2021

Loyalty NZ wins Best Brand Transformation Award

Loyalty NZ is finishing 2021 on a high after winning the Best Brand Transformation Award at the TVNZ-NZ Marketing Awards 2021 for our work to transform the Flybuys customer value proposition, customer experience and brand.   

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25th November 2021

Looking back on lockdown – how Kiwis used Flybuys to help them through a tumultuous time

As published by Retail NZ: The Register, October 19, 2021

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1st August 2021

Flybuys welcomes Animal Kingdoms Toy Store

From 1 August 2021, Animal Kingdoms Toy Store joins the Flybuys network.

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