Across our Flybuys and Lab360 brands, Loyalty NZ brings together the country’s favourite loyalty programme with end-to-end data analytics, consulting and insights under one roof.
We have the data. We have the skills. And we want to share them with you.
"Choose Your Kind Of Happy" in YouTube Top 10 Ads of 2020
We’re thrilled that our ad made in partnership with the great team at Colenso BBDO has made the Top 10 YouTube Ads of 2020.
Flybuys Partnership with Tourism New Zealand
In partnership with Tourism New Zealand, Loyalty NZ has launched 12 months of campaign activity to encourage Kiwis to explore their own backyards. Tourism is vital to New Zealand’s recovery and this partnership aims to get more New Zealanders travelling and spending locally.
What's the return on investment of loyalty marketing?
As the Covid-19 recession continues to bite, your organisation is probably looking hard at where you can save costs. And it’s a fair bet marketing spend has been one of the focus areas.
What happiness can teach us about marketing
To support the relaunch of Flybuys in June, Loyalty NZ commissioned a study into the state of happiness in New Zealand.
Harnessing data in a post Covid world
Speaking at the Marketing Association’s recent ‘Smarter Data’ conference, Loyalty NZ’s Chief Data, Analytics and Technology Officer, Brian Ferris, shared his insights into how data is transforming our world in the wake of the Covid-19 pandemic.
Flybuys Happiness Study reveals the power of small things to affect our everyday happiness
The Flybuys Happiness Study, released in June 2020, found the challenging times since March have increased our happiness and helped us to focus on the small things that count.