New Zealand's expert on
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Win the loyalty of your customers
Loyalty NZ has been helping Kiwi businesses build lasting relationships with their valued customers for over 20 years.

Across our Flybuys and Lab360 brands, Loyalty NZ brings together the country’s favourite loyalty programme with end-to-end data analytics, consulting and insights under one roof.

We have the data. We have the skills. And we want to share them with you.
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Latest News
25th November 2021

Looking back on lockdown – how Kiwis used Flybuys to help them through a tumultuous time

As published by Retail NZ: The Register, October 19, 2021

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1st August 2021

Flybuys welcomes Animal Kingdoms Toy Store

From 1 August 2021, Animal Kingdoms Toy Store joins the Flybuys network.

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30th July 2021

Using Flybuys Points for Good

Loyalty New Zealand and New World recently teamed up again so Flybuys members could use their Points For Good.

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7th July 2021

Flybuys Extras is here

This week, Loyalty NZ launched Flybuys Extras which offers more rewards choices than ever before.  Flybuys Extras is a range of special offers from quality brands across categories such as food and beverage, fashion and beauty, lifestyle and travel.   

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14th December 2020

Flybuys Partnership with Tourism New Zealand

In partnership with Tourism New Zealand, Loyalty NZ has launched 12 months of campaign activity to encourage Kiwis to explore their own backyards. Tourism is vital to New Zealand’s recovery and this partnership aims to get more New Zealanders travelling and spending locally.

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8th October 2020

What's the return on investment of loyalty marketing?

As the Covid-19 recession continues to bite, your organisation is probably looking hard at where you can save costs. And it’s a fair bet marketing spend has been one of the focus areas.

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