New Zealand's expert on
customer loyalty

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New Zealand's richest
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Win the loyalty of your customers
Loyalty NZ has been helping Kiwi businesses build lasting relationships with their valued customers for over 26 years.

Across our Flybuys and Lab360 brands, Loyalty NZ brings together the country’s favourite loyalty programme with end-to-end data analytics, consulting and insights under one roof.

We have the data. We have the skills. And we want to share them with you.
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Latest News
30th May 2024

Flybuys to bid farewell to New Zealanders after nearly three decades

Flybuys, one of New Zealand’s best known and longstanding loyalty schemes, will be saying farewell to New Zealanders at the end of the year, after nearly 30 years of operation. The programme, which has been a part of Kiwi households since 1996, will close at the end of 2024.

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12th September 2023

What is the state of loyalty and data-driven customer engagement in New Zealand?

We wanted to understand the challenges for marketers in the landscape of loyalty and DDCE and commissioned independent research to find out.  

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17th October 2022

Flybuys expands places and ways to earn for members

New Zealand’s favourite loyalty programme - Flybuys - has added more places for shoppers to earn with a range of online retailers.

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6th October 2022

Loyalty NZ wins national te wiki o te reo Māori competition

Loyalty NZ has taken out the top prize in the national whakataetae (competition) for te wiki o te reo Māori.

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9th May 2022

Loyalty that Rewards the Customer and Your Business

Credit to: restaurantandcafe. co. nz

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11th February 2022

Onwards and upwards – over 25 years of Flybuys

It’s now more than 25 years since Flybuys first burst onto the New Zealand scene. We look at what how NZ’s favourite loyalty programme continues to be so successful.   

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