New Zealand's expert on
customer loyalty

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New Zealand's richest
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Win the loyalty of your customers
Loyalty NZ has been helping Kiwi businesses build lasting relationships with their valued customers for over 20 years.

Across our Flybuys and Lab360 brands, Loyalty NZ brings together the country’s favourite loyalty programme with end-to-end data analytics, consulting and insights under one roof.

We have the data. We have the skills. And we want to share them with you.
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Latest News
7th July 2021

Flybuys Extras is here

This week, Loyalty NZ launched Flybuys Extras which offers more rewards choices than ever before.  Flybuys Extras is a range of special offers from quality brands across categories such as food and beverage, fashion and beauty, lifestyle and travel.   

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14th December 2020

Flybuys Partnership with Tourism New Zealand

In partnership with Tourism New Zealand, Loyalty NZ has launched 12 months of campaign activity to encourage Kiwis to explore their own backyards. Tourism is vital to New Zealand’s recovery and this partnership aims to get more New Zealanders travelling and spending locally.

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8th October 2020

What's the return on investment of loyalty marketing?

As the Covid-19 recession continues to bite, your organisation is probably looking hard at where you can save costs. And it’s a fair bet marketing spend has been one of the focus areas.

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8th September 2020

What happiness can teach us about marketing

To support the relaunch of Flybuys in June, Loyalty NZ commissioned a study into the state of happiness in New Zealand.

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30th July 2020

Harnessing data in a post Covid world

Speaking at the Marketing Association’s recent ‘Smarter Data’ conference, Loyalty NZ’s Chief Data, Analytics and Technology Officer, Brian Ferris, shared his insights into how data is transforming our world in the wake of the Covid-19 pandemic.

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6th July 2020

Flybuys Happiness Study reveals the power of small things to affect our everyday happiness

The Flybuys Happiness Study, released in June 2020, found the challenging times since March have increased our happiness and helped us to focus on the small things that count.

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