Rookie Marketer of the Year
TVNZ-NZ Marketing Awards 2018
Our very own Rebecca Barnett was crowned Rookie Marketer of the Year at the 2018 TVNZ-NZ Marketing Awards.
Becky joined Loyalty NZ as a Rewards Coordinator in 2016, but her sharp commercial skills meant she was quickly recognised as a rising star. She worked her way up into a unique marketing/commercial role within the Rewards team as Rewards Marketing Executive and became instrumental in developing an e-commerce-based sale strategy for the Rewards store with outstanding success.
“I definitely want to stick with Loyalty NZ and work my way up to bigger and better campaigns,” she said at the time. “I want to remain customer-centric and create some great marketing results that create value to the company.”
What did the judges think of Becky?
“Rebecca is an incredibly impressive data-driven marketer who’s as at home talking about margin improvements and incremental revenue as she is products and offers,” they said. “Rebecca impressed the judges with the breadth of her influence from the positioning of the Flybuys rewards store to supplier negotiations. Rebecca demonstrated the impact that a smart data-led marketer can have on a business.”