News | Loyalty NZ

14th December 2020

Flybuys Partnership with Tourism New Zealand

In partnership with Tourism New Zealand, Loyalty NZ has launched 12 months of campaign activity to encourage Kiwis to explore their own backyards. Tourism is vital to New Zealand’s recovery and this partnership aims to get more New Zealanders travelling and spending locally.  It leverages Tourism New Zealand’s ‘Do Something New, New Zealand’ activity.

8th October 2020

What's the return on investment of loyalty marketing?

As the Covid-19 recession continues to bite, your organisation is probably looking hard at where you can save costs. And it’s a fair bet marketing spend has been one of the focus areas. Fair enough – boards and executive teams are being forced to identify the highest return on investments, marketing spend included.

8th September 2020

What happiness can teach us about marketing

To support the relaunch of Flybuys in June, Loyalty NZ commissioned a study into the state of happiness in New Zealand. The research, which was carried out by Colmar Brunton in January and then repeated in May, revealed 72 percent of New Zealanders felt happy in May, compared with 69 percent at the start of the year.

30th July 2020

Harnessing data in a post Covid world

Speaking at the Marketing Association’s recent ‘Smarter Data’ conference, Loyalty NZ’s Chief Data, Analytics and Technology Officer, Brian Ferris, shared his insights into how data is transforming our world in the wake of the Covid-19 pandemic.

6th July 2020

Flybuys Happiness Study reveals the power of small things to affect our everyday happiness

The Flybuys Happiness Study, released in June 2020, found the challenging times since March have increased our happiness and helped us to focus on the small things that count.