News | Loyalty NZ

31st January 2021

"Choose Your Kind Of Happy" in YouTube Top 10 Ads of 2020

We’re thrilled that our ad made in partnership with the great team at Colenso BBDO has made the Top 10 YouTube Ads of 2020.

14th December 2020

Flybuys Partnership with Tourism New Zealand

In partnership with Tourism New Zealand, Loyalty NZ has launched 12 months of campaign activity to encourage Kiwis to explore their own backyards. Tourism is vital to New Zealand’s recovery and this partnership aims to get more New Zealanders travelling and spending locally.  It leverages Tourism New Zealand’s ‘Do Something New, New Zealand’ activity.

8th October 2020

What's the return on investment of loyalty marketing?

As the Covid-19 recession continues to bite, your organisation is probably looking hard at where you can save costs. And it’s a fair bet marketing spend has been one of the focus areas. Fair enough – boards and executive teams are being forced to identify the highest return on investments, marketing spend included.

8th September 2020

What happiness can teach us about marketing

To support the relaunch of Flybuys in June, Loyalty NZ commissioned a study into the state of happiness in New Zealand. The research, which was carried out by Colmar Brunton in January and then repeated in May, revealed 72 percent of New Zealanders felt happy in May, compared with 69 percent at the start of the year.

30th July 2020

Harnessing data in a post Covid world

Speaking at the Marketing Association’s recent ‘Smarter Data’ conference, Loyalty NZ’s Chief Data, Analytics and Technology Officer, Brian Ferris, shared his insights into how data is transforming our world in the wake of the Covid-19 pandemic.