About us

As a loyalty, marketing and data analytics consulting firm, Loyalty NZ has been helping New Zealand businesses build lasting relationships with their customers for the last 25 years.

In 1996, Loyalty NZ launched Flybuys, New Zealand's first and favourite loyalty programme.

For 25 years, we’ve specialised in using data to help New Zealand businesses know more about their customers, so they can meaningfully engage with them. Our two brands - Flybuys and Lab360 - allow us to incorporate NZ’s favourite loyalty programme with the richest customer dataset in the country, under one roof.

The Flybuys programme has 2.9 million members across 80% of New Zealand households and offers more choices than ever before. Members can choose to be rewarded with Flybuys Points to spend on thousands of products and experiences in the Flybuys Store, fuel discounts from Z and Caltex, or New World Dollars to save on groceries. And on top of this, members get Flybuys Extras - a range of quality-brand treats, deals and offers.

Lab360 is a highly regarded end-to-end data analytics consultancy, helping businesses solve their customer problems with robust, high-quality data sets, industry-leading technology and a talented, savvy team.

Since 1996, our team has grown across our offices in Auckland and Wellington, and we’ve been recognised for numerous industry awards.

Our Shareholders