About us

In 1996, Loyalty NZ launched Flybuys, New Zealand's favourite loyalty programme

For over 20 years, we’ve specialised in the clever use of data to help Kiwi businesses know more about their customers. Our two brands - Flybuys and Lab360 - allow us to incorporate NZ’s favourite loyalty programme with the richest customer dataset in the country, under one roof.

The Flybuys programme has 2.9 million members across 80% of New Zealand households and offers more choices than every before. Members can choose to be rewarded with Flybuys Points to spend on thousands of products and experiences in the Flybuys Store, extra fuel discounts from Z and Caltex, or New World Dollars to save on groceries. And members get treats, deals and offer on top.

Lab360 is a highly regarded end-to-end data analytics consultancy, helping businesses solve their customer problems with robust, high-quality data sets, industry-leading technology and a talented, savvy team.

Since 1996, our team has grown across our offices in Auckland and Wellington, and we’ve been recognised for numerous industry awards.

Our Shareholders