In partnership with Tourism New Zealand, Loyalty NZ has launched 12 months of campaign activity to encourage Kiwis to explore their own backyards. Tourism is vital to New Zealand’s recovery and this partnership aims to get more New Zealanders travelling and spending locally. It leverages Tourism New Zealand’s ‘Do Something New, New Zealand’ activity.
Tourism New Zealand is working hard to encourage domestic tourism with support from regional tourism organisations and local operators. This has great synergy with Flybuys’ 2.8 million members who have indicated through research that they still have a strong preference for travel deals and view local tourism as a highly appealing category.
Over the next year travel deals will be promoted through on the Flybuys website, in the Flybuys app, on social channels and direct to members via email.