News

For all media enquiries, contact:

mediaenquiries@loyalty.co.nz

  • 9th May 2022

    Loyalty that Rewards the Customer and Your Business

    Credit to: restaurantandcafe.co.nz

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  • 11th February 2022

    Onwards and upwards – over 25 years of Flybuys

    It’s now more than 25 years since Flybuys first burst onto the New Zealand scene. We look at what how NZ’s favourite loyalty programme continues to be so successful.  

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  • 6th December 2021

    RFPs are not the answer: Loyalty NZ overcomes data bottlenecks with AWS

    As published in NZ Reseller news, 1 December 2021

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  • 3rd December 2021

    Loyalty NZ wins Best Brand Transformation Award

    Loyalty NZ is finishing 2021 on a high after winning the Best Brand Transformation Award at the TVNZ-NZ Marketing Awards 2021 for our work to transform the Flybuys customer value proposition, customer experience and brand.  

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  • 25th November 2021

    Looking back on lockdown – how Kiwis used Flybuys to help them through a tumultuous time

    As published by Retail NZ: The Register, October 19, 2021

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  • 1st August 2021

    Flybuys welcomes Animal Kingdoms Toy Store

    From 1 August 2021, Animal Kingdoms Toy Store joins the Flybuys network.

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  • 30th July 2021

    Using Flybuys Points for Good

    Loyalty New Zealand and New World recently teamed up again so Flybuys members could use their Points For Good. Members could opt to donate their Flybuys Points to New Zealand’s City Missions, with every 25 Points converting to a $5 donation in the form of New World Gift Cards. 

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  • 7th July 2021

    Flybuys Extras is here

    This week, Loyalty NZ launched Flybuys Extras which offers more rewards choices than ever before. Flybuys Extras is a range of special offers from quality brands across categories such as food and beverage, fashion and beauty, lifestyle and travel.  

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  • 14th December 2020

    Flybuys Partnership with Tourism New Zealand

    In partnership with Tourism New Zealand, Loyalty NZ has launched 12 months of campaign activity to encourage Kiwis to explore their own backyards. Tourism is vital to New Zealand’s recovery and this partnership aims to get more New Zealanders travelling and spending locally.  It leverages Tourism New Zealand’s ‘Do Something New, New Zealand’ activity.

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  • 8th October 2020

    What's the return on investment of loyalty marketing?

    As the Covid-19 recession continues to bite, your organisation is probably looking hard at where you can save costs. And it’s a fair bet marketing spend has been one of the focus areas. Fair enough – boards and executive teams  are being forced to identify the highest return on investments, marketing spend included.

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  • 8th September 2020

    What happiness can teach us about marketing

    To support the relaunch of Flybuys in June, Loyalty NZ commissioned a study into the state of happiness in New Zealand. The research, which was carried out by Colmar Brunton in January and then repeated in May, revealed 72 percent of New Zealanders felt happy in May, compared with 69 percent at the start of the year.

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  • 30th July 2020

    Harnessing data in a post Covid world

    Speaking at the Marketing Association’s recent ‘Smarter Data’ conference, Loyalty NZ’s Chief Data, Analytics and Technology Officer, Brian Ferris, shared his insights into how data is transforming our world in the wake of the Covid-19 pandemic.

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  • 6th July 2020

    Flybuys Happiness Study reveals the power of small things to affect our everyday happiness

    The Flybuys Happiness Study, released in June 2020, found the challenging times since March have increased our happiness and helped us to focus on the small things that count.

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  • 30th June 2020

    Transforming Flybuys - a unique marketing challenge

    Transforming New Zealand’s most loved loyalty programme presented a unique marketing challenge for the team at Loyalty NZ.

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  • 23rd June 2020

    Introducing the new Flybuys

    New Zealand’s favourite loyalty programme now offers more choice

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